Back after an amazing inaugural year, the Vail Outlier Offroad Festival (powered by SRAM) is back again in 2017. Here’s what makes it rad:

  1. THE DATE. Slated for the weekend of September 29-Oct 1, 2017 Outlier provides an opportunity for brands, buyers, consumers, competitors and media to gather in one of the world’s most amazing venues just a handful of days after Interbike and Dirt Demo.
  2. THE EXPO: With two high capacity chairlifts running, demo attendees get max turns on their demo inventory.
  3. THE COMMUNITY: Colorado’s mountain towns reign supreme when it comes to buying high end products at retail. Vail sits with a small handful of other communities at the top of the crazy-for-the-outdoors chart.
  4. THE MEDIA: Brands face challenges when trying to stand apart from the media storm emanating from Las Vegas during the show. Outlier’s media and VIP-access guarantees that whether demo or expo, your brand and its freshest products have the opportunity to jump out in front of that media cycle with exclusive access provided to members of the media and buyers for key accounts.
  5. THE RACING: The Scott Spark Ultra XC and Rock Shox Enduro both serve as USA Cycling’s Rocky Mountain Regional Championship events. Added bonus? The media are all there to capture the moment.
  6. THE RIDING: hot laps on the hottest 150mm whip? We got that. Gravel terrain for the new slate of adventure road, ‘cross and gravel rigs? We got that too.
  7. THE PRICE: You pay through the nose at similar events. Outlier is set up to deliver on many fronts, price being at the top of that list. All expo space comes with a generous handful of VIP passes, lift tickets and event entries.
  8. THE TRAILS: simply amazing. All dirt, no dust. And leaves exploding with color!

See you in September!


Are you a brand interested in attending? With Outlier’s blend of brands, media and consumers you’ll find our Vail-based event less expensive than you’d expect. Better yet, we’ve got some sweet flat space for you right in the heart of Vail Village next to Gondola One.

  • up to 200 square feet – $300 (includes 2 race entries, 4 lift tickets)
  • $200-400 square feet – $500 (includes 4 race entries, 6 lift tix)
  • over 400 square feet – $800 (includes 6 race entries, 12 lift tickets)
  • Power available at no extra charge (no generators, please)

2017  BRANDS (so far):

POC, YT Industries, Ergon, Scott Bikes, Trek Bicycles, Specialized, Stan’s, Stampede Bikes, The Hippie Spot, Sun & Ski, Compel Apparel, Craniologie, Cactus Cup, Yeti Cycles, Fox Racing, Giant Bicycles, Ski Town Allstars, SRAM, Rock Shox, Avid, Cannondale, Orange Seal, Alchemy Bikes, DT Swiss, Mondraker Bikes, Smith Optics, Crank Bros, Athletic Event Supply.
Our apologies – Ibis and Santa Cruz were registered, but due to unforeseen circumstances, are unable to attend.



Consumer and competitor pre-registration is available online until Thursday, September 28th at midnight.

Demo and event competitors can also register on site during the following times:

Friday, Sep 29: 8am-7pm (Demo, XC and Enduro)

Saturday, Sep 30: 7am-6pm (Demo, Enduro and Brevet ALL DAY. XC until 7:30am ONLY)

Sunday, Oct 1: 7am-3pm (packet pickup ONLY for Enduro, registration for demo all day)



Outlier 2017 Load-in Information


Friday, September 29 – all access from 10am-4:30pm

Saturday and Sunday, September 30-Oct 1 – consumer demos, 10am-4:30-ish

  • One Day Attendee – NO lift access (Saturday OR Sunday – optional lift pass available on-site) – $20
  • Two Day Attendee – NO lift access (Saturday AND Sunday – optional lift pass(es) available on-site) – $ 35
  • One Day Attendee WITH lift access (Saturday OR Sunday – includes one-day lift pass) – $50
  • Two Day Attendee WITH lift access (Saturday AND Sunday – includes two-day lift pass) – $90
  • Three Day Attendee – includes 3 days demo access without lift passes – $80
  • Three Dat Attendee – includes 3 days (Fri-Sun) demo access and lift passes – $140


September is what’s referred to as a “need time” or “shoulder season” in most mountain communities. What does that mean for attendees (consumers and brands alike)? CHEEEEP lodging rates. Visit our LODGING page to check out the amazing deals.


Vail and the Vail Valley are serviced by two major airports. Denver International (DIA) is a short 90 minutes away and a straight shot via I70. Or you can opt to fly into Eagle (EGE) which offers regular service from multiple hubs.

YOU! In the front! With your hand up! Yes, YOU!!!

Got questions? Fill out this simple form. Operators are standing by.