Monday, Sep. 21, 2020: The 2020 Vail Outlier Offroad Festival is officially postponed until 2021. Just a week out from the event, we lost four of what we considered to be foundation brands for our inaugural North American Van Show, which was to be held in conjunction with our annual Vail Outlier Offroad Event.
The bike industry is actually on good footing at the moment as people turn en masse to bikes, boats, running shoes, dirt bikes, paddle boards, etc in order to “recreate-in-place.” Bicycle company demo programs are faring less well however. Most of them have been placed on hold until the pandemic passes and their managers furloughed or retasked.
We felt that the pairing of The Van Show with Outlier was a natural fit and a tidy solution in a difficult year, but with those four west coast-based expo teams (and their 12+ rigs) opting out due to the impacts of the fires burning there, we don’t feel as if we have a very good product to present to the public. We mounted an energetic last minute registration push, but in the end were unable to fill those slots.
It’s VERY important to produce an event that delivers on the Vail promise of excellence. Faced with the prospect of a lackluster showing, we’ve made the difficult choice to postpone the debut of The Van Show along with Outlier until the weekend of September 24, 2021.
These are difficult words to type and this decision was not made lightly, but ultimately, the pandemic, the wildfires plaguing the western US, and the closure of the Lionshead Gondola for maintenance during our event weekend were burdens too great for the events to overcome.
Thank you for your enthusiastic support these past several months. While we’re saddened by the need to make this choice, we’re excited about the prospect of having a little more runway at our disposal.
See you in 2021.
Due to ongoing public safety concerns brought about by the COVID-19 crisis, we’ve made the difficult decision to drastically alter the format of Outlier 2020. We wish we had better news to pass along, but with nearly every demo event across the country cancelled, most bicycle brands have chosen to liquidate their demo fleets. There simply are no bikes, or at least, there are very few of them.
More importantly, we are a small and relatively isolated community. While we have excellent medical facilities, it’s also fair to say that compared to larger urban areas, we have with limited medical resources. A large demo event makes social distancing next to impossible and contributes to the potential spread of the virus.
We’re working diligently with our partners at the Town of Vail to integrate the modest number of attending brands with our inaugural North American Van Show (Sep 25-27, 2020). This event will be located within the Lionshead Village and on the mezzanine level of the Lionshead Parking Structure in Vail. At this moment we’re working with permitting and public health agencies to develop a plan that will bring you the established and rising stars within the adventure vehicle market (with a healthy dose of some of your favorite bike brands).
In recognition of the fact that Outlier 2020 will be significantly more modest than in years past, attendance will be free.
Please stay tuned for more details – as soon as we have a few more green lights, we’ll publish updated Outlier and Van Show info.
Hope we see you there –
CONSUMER ATTENDEE INFO
Due to the decreased size of Outlier 2020, attendance will be complimentary for all attendees. Lift tickets are available for purchase through all Vail Resorts ticket offices at the Vail Village or Lionshead base areas.
DEMO BRAND AMENITIES
DEMO BRAND PRICING/REGISTRATION
Are you a brand interested in attending? Register Now!
- Small Footprint: (10×10): $100
- Medium Footprint (10×20): $200
- Large Footprint (10×30 – Sprinter+trailer): $300
- XL Footprint (20×30): $400
- XXL Footprint (large trailer w/ canopy structure): $500
LOAD-IN INFO FOR ATTENDING BRANDS
Brand load in takes place beginning at noon on Thursday, September 24